FEVICOL ADHESIVE AD (THE STORY OF THE CHAIR)
FEVICOL ADHESIVE AD THE STORY OF THE CHAIR A young scion of an empire has just been appointed Managing Director of the company his family helped build. He takes charge and is led to an old wooden chair on which his forefathers had sat and ruled. The chair creaks and groans with every small movement. AUDIO SOUND IN THE BACKGROUND: (Creaking sounds can be heard…) VO: “Some bonds were never meant to last.” VISUALS: The chair in which the new MD is sitting groans and suddenly collapses. The young man falls to the floor as the chair breaks into pieces. CUT TO: Now, the young MD takes it upon himself to repair the chair and restore it to its old glory using Fevicol Adhesive. He applies Fevicol generously to paste the chair parts and eventually repairs the chair. AUDIO SOUND: A loud hammering sound and its rhythmic beating can be heard… VO: “But when you use Fevicol, your bond lasts for eternity.” ...